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Built by someone who knows the system.

HomeBid Ltd was founded in 2025 by Rob Penman, a COINS ERP solution architect with seventeen years inside the systems UK housebuilders run on. It exists to fix one thing: the sale that is accepted and then falls over, because nobody checked the buyer before saying yes.

A verified front-of-funnel
for property

HomeBid turns a property and a buyer into a verified, transaction-ready deal, then hands it to whoever completes it. It lists plots and homes, qualifies every bidder with a documented score, verifies identity, source of funds, source of wealth and sanctions status before the seller accepts, and delivers a package built to the Property Data Trust Framework to the solicitors within 48 hours of acceptance.

It deliberately stops there. Conveyancing, exchange, completion and registration stay with the solicitors and the settlement rails, as they do today. HomeBid's package is an accelerant for their work, not a replacement for it, and HomeBid never represents its checks as discharging a solicitor's own obligations.

We launch with housebuilders in late 2026, inside the sales process their teams already run, including COINS, the ERP used by the majority of the UK's top housebuilders. Buyers and their solicitors come with them.

Go where the volume already is

Supply

One system of record

A new-build sales team already has the plots, the prices and the buyers, and it runs them in one ERP. HomeBid connects to it rather than asking anyone to double-key.

Timing

The moment that matters

Most collapsed sales collapse in the first four weeks after acceptance. Verification at the point of reservation addresses the failure at its source rather than reporting it afterwards.

Honesty

No demand to invent

Consumer-first property technology has to create buyers and sellers at the same time. HomeBid needs one sales director to say yes; the buyers are already at the sales office.

Rob Penman

Founder and CEO

Seventeen years inside the system

  • COINS ERP solution architect since 2009, delivering implementations for UK housebuilders and contractors
  • Founder of SyncLayer Technologies, a solution-architecture practice for the construction sector
  • Designed and built HomeBid to its current hardened state
  • Speaker on AI and construction technology, including Adopt AI at the Grand Palais

How we work

Evidence over adjectives

  • Every capability carries a status: production, staging, coded or parked. Nothing is described as built without one
  • Every statistic we publish has a named source and a date. If we cannot source it, we do not say it
  • Targets are called targets until live transactions prove them
  • Open standards at the boundary, so nobody is locked in to our format

HomeBid Ltd

Registered
England and Wales, company number 16805634
Based
Surrey, United Kingdom
Founded
2025
Launch
With housebuilders, late 2026
General enquiries
Contact page
Investors
investor@home-bid.co.uk

Launching with housebuilders in late 2026

Developers can request early access now. Buyers can register to be verified once and reserve with confidence.